It needs to scream "PARTY". It must speak to categories ranging from Juvenile to Candy to Wedding to Baby, and beyond. It has to be colorful and able to be seen from a quarter mile away... Go big, or go home! These were all directives from the Party City CEO when given the massive design project to develop new store signage. Oh, and by the way, the signage needed to accommodate the unique and distinct window dimensions of over 900 stores. A challenging project indeed, but a great success resulting in a vibrant, dynamic and engaging new face for the Party City stores!
Art direction for the above signage and additional corporate identity projects for Party City included in-store signage, tailgating trucks, corporate business cards and website marketing potential. My responsibilities ranged from the direction of model and product photoshoots, design and design direction, copywriting and collaborating with a variety of teams.
